Through the combination of visual and sound effects, video has the power to captivate and engage your audience and this makes it easy to pass your marketing message. People would gladly click through your online ad if it has been packaged as a captivating video and this makes it easy to get active subscribers. Large chunks of text can be quite boring and as such, you could easily lose the concentration of your online audience.

People are more likely to share a video than other media such as images or text in their online forums. This means that your brand/marketing message will get to a lot of people when you package it in the form of a video than when you use large chunks of text.

Reading text takes up much more time than watching a video and as such, you will be able to condense your marketing message when you opt for video content. The combination of visuals and audio allows you to deliver your product/service information quickly and this bodes well with our current tech-savvy generation.

Video is much more compelling than other media like images and text formats and this makes it a great marketing tool for online brand. Studies indicate that videos with CTAs get about 380% more clicks than marketing through text and this means that video increases the chances of a user acting on what they have seen.